Don’t be afraid of being copied.
Because you will be, and everything you see around you has been copied modified and copied again. Your product can…
Blue ocean strategy is dead
If you start analyzing unicorns, you notice that most of them were not pursuing blue ocean strategy. They were entering…
Formulating hypotheses
Our business success depends on how well we can come up with and test hypotheses. Here is a template I…
Propaganda instead of advertising
Most companies advertise their products. I suggest upping it up one notch and start propaganda. We should stop talking about…
Always doing something new
If you, as a Business Owner, want to grow your business, you should always be doing something new. As soon…
Shallow questions
As Business Owners, we often ask the questions I call shallow. They are addressing the symptoms, not the root causes.…
When setting up experiments…
Ask yourself these questions: What will be the metric to measure (pieces, percentages, time, dollars)? Pick one or multiple of…
Don’t sell what you have…
Many Business Owners I talk to start with building their products, and then they are trying to sell it to…
How much should you spend on marketing?
I often get asked by the Business Owners how much should they spend on Marketing. Some say 10% of your…
Stress-testing new product ideas
If you got an idea of a new product or service, follow this logic. Throw away the thought that you…