Formulating hypotheses

Our business success depends on how well we can come up with and test hypotheses. Here is a template I find particularly useful:
Such and such people/companies today are spending on
some budget category from which they spend
indicate how often money on
products-services.

We are planning to take a share from that budget category.
Our main competitor is
company whose products are used most often
or the traditional way of spending money on this category.
We can displace them because we are better at
critical parameter for the users because we are doing
something differently.

This template for AirBnB looks the following:
People today are spending on travel from which they spend every time money on lodging.
We are planning to take a share from that budget category.
Our main competitors are traditional hotel chains.
We can displace them because we are cheaper for the users because we are allowing people to rent from private persons.